About

Hannah Fiddy is a creative entrepreneur and consultant, developing audiences for classical music. She is the Founder and Director of Alternative Classical and the creator of Concert Roulette, Opera Roulette, and Humans of Classical Music. She manages the marketing and PR for John Rutter, one of the world’s most famous choral composers, and is a communications consultant for London Youth Choirs.

Hannah curates the UK’s only events guide for informal classical performances in unusual locations, described by Manchester Collective as “the best music event listings out there, full stop”, and hosts monthly socials for the classical music industry. She writes articles about classical music; interviews artists and entrepreneurs (including Max Richter, Eric Whitacre, Lloyd Griffith, Sir James MacMillan CBE, Chi-chi Nwanoku OBE and Jess Gillam MBE) about developing new audiences for classical music; and curates playlists encouraging the discovery of classical and experimental music.

Described as a “classical innovator” (Culture Whisper), an “incredible classical music entrepreneur” (Classicalexburns) and a “classical music creative brain” (AA Opera), Hannah is a guest lecturer on innovation in the classical music industry at Middlesex University and has produced and promoted numerous performances outside of traditional spaces, including pubs, clubs, warehouses, museums, hospitals, prisons and even in Primark. She has worked with scores of music organisations including the London Symphony Orchestra, London Sinfonietta, Nonclassical, Spitalfields Music, Kings Place, Royal College of Music and Street Orchestra Live.

Hannah’s alter ego is the Founder of London Flashmob. Her events – ranging from cultural pranks to wedding proposals – have been featured on BBC News, ITV, the Metro, CBBC, Newsround, Londonist, Time Out London, London on the Inside, Secret London, London Live and Classic FM, and described as “the funnest thing I’ve done in London!”, “absolutely bloody AMAZING!” and “brilliant from beginning to end”.

Hannah is a music graduate of Christ’s College, Cambridge, and a graduate of the Arts Marketing Association’s Digital Marketing Academy, following a state comprehensive education in Peterborough. She is now based in Bristol, UK.

Get in touch

I would love to hear from you, but I’m only checking my emails periodically during Autumn 2022 so I may take a little longer to get back to you than usual.